The original post (IMHO) would have been better if it addressed the idea behind the idea: You are usually safe betting on the #1 in a category staying dominant.
Short discussion on when brands becoming verbs or strongly associated with actions or type of goods is good for the brands (ie Google or Thermos) and when not (Escalator, Elevator, Bubble Wrap).https://twitter.com/Molson_Hart/status/1269271872149106689 …
Blake is right that if your brand is so strong that people associate it with the generic type of goods that is a win as he showed with Google (or Googling as it were 
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Post is right that it is bad for your brand it it becomes the generic name for the goods in question. In
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Post is right that it is bad for your brand it it becomes the generic name for the goods in question. In-
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That’s true, especially when their brand is so strong it’s a noun or verb but not all moats are created equal, simply by virtue of the space, I’d say googles moat is less likely to last than Kleenex’s. Of course I’d rather own googles castle and googles moat is wider.
End of conversation
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