Can you xerox that for me must be the exception?https://twitter.com/david_perell/status/1269018249053777920 …
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Replying to @moizali
The last thing you want is for your brand to become commoditized. If a tissue is a Kleenex, your IP is rendered worthless. Bad take.
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Replying to @Post_Market @moizali
If the item is something you search for on the internet, it’s good. If you want to get to the front page of a search engine, you type google instead of search engine. That’s good for google. The same is not true in a convenience store, so I agree with the tissue/Kleenex point.
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Replying to @bchasen15 @moizali
It’s an attempt to codify something that need not be. For example, if ‘Peloton’ becomes synonymous with a connected exercise bike it would impair your brand value. If your product becomes commoditized (especially in the case of low switching costs) its generally problematic.
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Replying to @Post_Market @moizali
But if someone thinks “I might want to buy one of those new exercise machines” and they search Peloton, isn’t that a good thing? What am I getting wrong?
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Replying to @bchasen15 @moizali
Because the product is not commoditized. When you search for Kleenex - you are looking for tissues When you search for Chapstick - you are looking for lip balm When you search for Peloton - you are looking for a Peloton bike, not generally a connected exercise bike.
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Blake is right that if your brand is so strong that people associate it with the generic type of goods that is a win as he showed with Google (or Googling as it were
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Post is right that it is bad for your brand it it becomes the generic name for the goods in question. In2 replies 0 retweets 0 likes -
Replying to @Molson_Hart @Post_Market and
this case, you would lose your trademark. With these two things said, so long as customers who associate the type of goods with the brand don’t think the brand is a generic name for the goods, ie calling http://bing.com a google (and not knowing it’s a brand) or calling
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all building blocks legos (and again not knowing it’s a brand), you are fine. And iirc there is a case which says that just because Google became a verb, it doesn’t mean it’s become a generic. Therefore they keep their TM.
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Replying to @Molson_Hart @Post_Market and
Molson Hart Retweeted David Perell
To give some examples, in the original tweet, I didn’t know bubble wrap and chapstick were verbs. Don’t bet on those. They are likely to lose their TM. Bad cos to bet on. https://twitter.com/david_perell/status/1269018249053777920?s=21 …https://twitter.com/david_perell/status/1269018249053777920 …
Molson Hart added,
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