Can you xerox that for me must be the exception?https://twitter.com/david_perell/status/1269018249053777920 …
this case, you would lose your trademark. With these two things said, so long as customers who associate the type of goods with the brand don’t think the brand is a generic name for the goods, ie calling http://bing.com a google (and not knowing it’s a brand) or calling
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all building blocks legos (and again not knowing it’s a brand), you are fine. And iirc there is a case which says that just because Google became a verb, it doesn’t mean it’s become a generic. Therefore they keep their TM.
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To give some examples, in the original tweet, I didn’t know bubble wrap and chapstick were verbs. Don’t bet on those. They are likely to lose their TM. Bad cos to bet on. https://twitter.com/david_perell/status/1269018249053777920?s=21 …https://twitter.com/david_perell/status/1269018249053777920 …
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Post is right that it is bad for your brand it it becomes the generic name for the goods in question. In