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What Bezos says makes companies cool or not cool Not cool: rudeness, close-following, defeating tiny guys, pandering, hypocrisy, conquering Cool: youth, risk-taking, politeness, inventing, defeating big guys, empowering others, convinction, authenticity, thinking big, exploring
Did he later say "Amazon is decidedly not cool"
More like the opposite, he realized Amazon was "not cool" then said this is what makes Amazon "cool"
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