The “ignore your competition; focus only on customers” advice meme feels wrong. I propose this as best: “watch your competitors but dont fixate” My reasoning is competitors’ actions always are things to we can copy or learn from...
Your customers are focused on you vs the competition so not looking at the competition is like burying your head in the sand. What this quote is trying to say is don’t copy your competitors, offer things your customers don’t know they want. But it comes out wrong.
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Yes. I'd add that in the cost-center/non-strategic aspects of the business, copying is often really good if you see/hear about a competitor doing something smart.
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Great great point. Really like that distinction. Simplify make it pithy and call it (or I will for you) Girdley’s law.
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