Also, in a minor way, trust. My ebooks can be bought on Gumroad. Yet, many readers purchase them on Amazon because they trust Amazon but not Gumroad (even those who don't own Kindle; some message me specifically asking if I sell on Amazon bc they don't trust that unknown website)
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Amazon is a lollapalooza of competitive advantages: 1. trust 2. network effects 3. scale 4. technology 5. vertical integration 6. stickiness (prime) 7. brand I could keep going
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Amazon’s largest advantage is and has always been lobbying and regulatory arbitrage. Tax payers have been subsidising their business for years in numerous ways.
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Not largest but definitely a big one
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In many EU counties the Amazon bran is “eCommerce” people don’t trust other websites. It’s shop local (physical) or shop online (Amazon)
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