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The false dichotomy
From the excellent (so far) Alchemy by @rorysutherland
things Ive learned:
1) all the logical startup ideas have been taken because they are logical. Only the seemingly illogical ones remain
2) do not only seek out logical solutions but psycho-logical onespic.twitter.com/LSZokO7bnw
An example of a psycho-logical solution: 10% of your shipped packages arrive late. The logical solution is pay $5/package more to prevent this from occurring, possibly wiping out your profit. The psycho-logical solution is to write a software program to email any customer who
Is about to receive a late package and apologize, explain what’s happening, and maybe provide a credit. The late package may not be the issue. It could be the feeling of being wronged or anxiety of not knowing where your package is that really needs resolution. Psycho-logical.
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