Amazon decided to hold its annual Prime Day event in September, according to people familiar with the matter. My bet is still that they will end up cancelling the event altogether this year.https://www.wsj.com/articles/amazon-pushes-prime-day-to-september-as-it-returns-to-normalcy-11590066947 …
What would make sense would be a smaller than usual prime day that is a trial run for holiday. September is weird timing.