Amazon beat brick and mortar retail, but it was not a fair fight. Here's how they did it: 1. They didn't charge sales tax while brick and mortar retail did. Amazon argued that they were not the responsible party for the collection of sales tax. Stupid government, perhaps,
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I know you do. I have followed you for a while. I’m suggesting that scale advantages and convenience are the most important reasons for Amazon’s dominance. Price is how they draw you in, but convenience is how they keep you around.
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Amazon isn’t always cheaper for all items. It’s only cheaper for a few items, but once you try it out and order from Amazon, the convenience keeps you going back. Even when it’s more expensive!
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