Amazon beat brick and mortar retail, but it was not a fair fight. Here's how they did it: 1. They didn't charge sales tax while brick and mortar retail did. Amazon argued that they were not the responsible party for the collection of sales tax. Stupid government, perhaps,
I'm not missing the point man. What I'm saying is that there is MORE to it than convenience.
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I agree with you on that man. All I’m saying is “small” brick & mortar retail was always going to struggle to compete with Amazon. Largely a function of scale b/c Amazon initially targeted a lot of niche product areas, which were primarily serviced by small businesses.
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You mix scale advantages, some of which are passed onto the consumer with convenience and there’s no competition. Amazon wins every-time.
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