Amazon beat brick and mortar retail, but it was not a fair fight. Here's how they did it: 1. They didn't charge sales tax while brick and mortar retail did. Amazon argued that they were not the responsible party for the collection of sales tax. Stupid government, perhaps,
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you'd get a nice thick check from the insurance company which insured the goods. Not so on Amazon! Pardon my french, but that's fucked up. So yes, did Amazon spank retail's ass? Of course, but did they play fair? No. That's why Amazon is the master of the legal but unethical.
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So, sorry to break to you, it wasn't just "prime" or Bezos being a genius. Yes, he's super smart and strategic (as you can see here!), but there's a lot of bullshit going on behind the scenes that makes it easy for Amazon to beat the brick and mortar competition (for whom I have
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no love lost). Walmart and Amazon both get teh same subsidies from government to open stores (or FC's) and they boht lobby. They play teh same games. Walmart sent manufacturing jobs to China. Amazon did the same and then added insult to injury by moving wholesalers and brands to
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China. It's staggering how deaf our government has been to these nagging problems that not only hurt brands, hurt consumers, but also deny them of the gov't tax revenues that they so desperately need. /end
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