So why did this happen? - Intensifying competition, toughest we've ever seen. - Many many many product launches failed and we paid for it. - Costs rose and we weren't able to more than compensate for it with price increases
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Some buy due to obligation- have to get a gift... maybe clueless to “what a kid wants nowadays”... There’s also an inherent time constraint... Speak more to the fear of disappointing with bad gift, etc and reassure no risk (delay, etc)
Very smart. We need to raise our prices actually...if we want to be a better gift.
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Also maybe look at how it’s presented to the customer. How can it feel like more of a gift to them that they in turn gift to someone they genuinely care about? Remarkable presentation = adults talk about it at the birthday party or on the phone if they send the gift
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Feel free to DM me or something if you’re open to it and I’ll email you some more ideas with greater detail... I’m not pitching anything here. But I’ve got a lot of free time right now. Just not sure Twitter is best format for more information. Whatever you want to do is good.
End of conversation
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