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One of the most interesting seldom mentioned concepts in business is the barrier to exit. You decide to buy a truck and start a trucking company. Oh shit, it's harder to make money than you anticipated. If you don't make it work, you're losing your house.
So you "make it work" and eek out small profits, ruining the profitability of the entire industry. You launch some product and it fails. So you discount it, hurting not only your bottom line but those who compete with you indirectly. Barriers to exit. Few in software!
Lol that’s commodity competition small business for ya!
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