My toy company's sales were up about 12.5% 2019 vs. 2018 but total profits fell 29% (after netting out distorting expenses and other income) - 40% of our catalog had declining profitability - 42% of our catalog had declining sales - 38% had declining total profits
At the risk of sounding like a complainer...the wave of competition we are facing is not only great, but much of it is also unfair (see my pinned tweet). I am betting on us being able to right our ship, but it will be a challenge.