I’m currently rereading Zero to One for my book club. Thiel argues that all significant fortunes are built by building something new that totally avoids competition (or at least addresses a problem in a completely new way from preexisting competition).
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It passes a logical smell test. If something were not new, then it would already exist. If something exists it is already for sale. Therefore you are competing. If you are competing in an undifferentiated way, the lowest price wins and the producer loses.
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Okay that’s great, but does it prove out in life? It does in my own. All the money I’ve ever made can be traced back to three different ideas I had. One in 2011, one in 2014, and one in 2016. Once I had the idea, it didn’t actually take much work for it to start raining money.
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Execution on new ideas that avoid competition is way easier than execution in a competitive old space. So maybe that saying is wrong. Success is more inspiration than perspiration.
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Replying to @Molson_Hart
I was kinda 50/50 on Thiel’s view here - plenty of people become successful reexecuting current ideas in a more efficient way / different angle. Are you able to expand on your own examples you refer to?
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Replying to @31aakay_
Molson Hart Retweeted Molson Hart
Really? What are some examples besides moving operations to lower cost countries?https://twitter.com/Molson_Hart/status/1258054826400907264 …
Molson Hart added,
Molson Hart @Molson_HartReplying to @postnomadicThis is going to be underwhelming, so sorry in advance for that: 1. We launched a bunch of products that were completely new to the United States and paired them with good branding. 2. Toy biz is. Every good business starts out as novel. The idea was "factory to Amazon".1 reply 0 retweets 0 likes -
Replying to @Molson_Hart
Sometimes there’s new efficiencies that can arise thru technological advancements eg desktop to cloud in software - same services, different fabric. Sometimes there’s new geographical markets to explore which provide more demand / less competition than ur domestic ones
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Replying to @31aakay_ @Molson_Hart
I’m learning that rather than over critiquing your product, maybe invest more time assessing whether you’re fishing in the right sales channels
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Replying to @31aakay_
While cloud may look crowded now, I would argue that Dropbox (personal cloud) and AWS (b2b cloud) were competition-less when they got started. I feel like what you're saying and what Thiel's saying are pretty close.
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Replying to @Molson_Hart
Hmm maybe, tbf it’s a while since I read his book. Do you recommend anything to read re sales, esp in USA as a foreign supplier?
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How to sell USA customers as a foreign UK based company?
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Replying to @31aakay_
Like a book you can read to be better at sales? Sorry for the questions, just want to make sure I get this right.
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