I’m currently rereading Zero to One for my book club. Thiel argues that all significant fortunes are built by building something new that totally avoids competition (or at least addresses a problem in a completely new way from preexisting competition).
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It passes a logical smell test. If something were not new, then it would already exist. If something exists it is already for sale. Therefore you are competing. If you are competing in an undifferentiated way, the lowest price wins and the producer loses.
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Okay that’s great, but does it prove out in life? It does in my own. All the money I’ve ever made can be traced back to three different ideas I had. One in 2011, one in 2014, and one in 2016. Once I had the idea, it didn’t actually take much work for it to start raining money.
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Execution on new ideas that avoid competition is way easier than execution in a competitive old space. So maybe that saying is wrong. Success is more inspiration than perspiration.
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Replying to @Molson_Hart
Can you expand on these? Certainly your current toy biz is not one of them?
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Replying to @postnomadic
This is going to be underwhelming, so sorry in advance for that: 1. We launched a bunch of products that were completely new to the United States and paired them with good branding. 2. Toy biz is. Every good business starts out as novel. The idea was "factory to Amazon".
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3. Figured out I could find profitable lawsuits and then find people who had them and then could offer a turnkey solution to doing them.
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