I’m currently rereading Zero to One for my book club. Thiel argues that all significant fortunes are built by building something new that totally avoids competition (or at least addresses a problem in a completely new way from preexisting competition).
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I get you now. Yes, the big bold new, competition less ideas are usually that way for a reason, but you can always test them out. Build a small version of that diesel engine and light a match under it first.
End of conversation
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