every day seems more obvious we are having a hard time thinking critically about what decisions will really matter.https://www.lewmoorman.com/blog/2020/5/1/ignoring-the-big-impact-decisions …
If you, as a reporter/journalist/whatever, have a brand and pair it with a little bit of social media, you can definitely make good money doing those D2C journalist/newsletter models. That said, few of these types, have brands so...tough way to make a living, generally speaking.
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Substack vs. appearing in the new york times feels very analogous to shopify vs. selling to walmart to me.
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I’d argue Ben built his brand from scratch by grinding it out — like most reporters learn their craft. The difference is he’s willing to take a risk and embrace the business side of things. 99% of reporters can’t or won’t in my experience.
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