My toy company's sales were up about 12.5% 2019 vs. 2018 but total profits fell 29% (after netting out distorting expenses and other income) - 40% of our catalog had declining profitability - 42% of our catalog had declining sales - 38% had declining total profits
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But our ‘19 ad spend was down so who knows maybe it was causal in some weird way.
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