My toy company's sales were up about 12.5% 2019 vs. 2018 but total profits fell 29% (after netting out distorting expenses and other income) - 40% of our catalog had declining profitability - 42% of our catalog had declining sales - 38% had declining total profits
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Fair enough. Some people advocate for going to trade associations for this kind of knowledge. I found those meetings were all lying done by liars so avoided them.
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The Toy Industry Association definitely leaves me with something to be desired. Our industry is super interesting: - old school retail wholesalers (RIP if no strong brand) - guys like me (under attack) - China ecommerce (attacking) - China factory (in trouble)
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