I'm pretty bad at marketing. What are some killer marketing books? - Influence and Presuasion by Cialdini? What else?
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I loved Influence. Here are some recs: Higher Level: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 … https://www.amazon.com/22-Immutable-Laws-Marketing/dp/B00J4O6TO4/ref=sr_1_2?crid=2AWGZM0ZU0SQO&dchild=1&keywords=22+immutable+laws+of+branding&qid=1588542791&s=books&sprefix=22+%2Cstripbooks%2C194&sr=1-2 … More Tactical: https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/B01705KMG4/ref=sr_1_2?dchild=1&keywords=traction&qid=1588542836&s=audible&sr=1-2 …
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Same idea just rehashed in my recollection. Trout is all about category definition the making sure you’re 1/2 in it. If you can’t be that, define a new category make yourself #1 in it.
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Make the ocean blue!
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