Amazon engages in tons of anticompetitive behavior. The media focus on their private label division feels like an Amazon plot to distract the nation from the worse things they do. Feels analogous to how they perpetuate the myth that their retail biz loses money.
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An important thing I didn't mention. Compare this to what Amazon makes (15%!!!!!!!!)pic.twitter.com/aVTOZmb5Uv
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Sorry - you got me going. Another big advantage. Amazon has advertising! It literally has the world's best business model (google) baked into it. Pure profit, drops straight to bottom line.
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