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Is Amazon still the best option today for a consumer product startup?
Probably, yes. You can do both DTC web and Amazon and be somewhat hedged. There's a lot of nuance here. In the long-run if Amazon accounts for more than 50% of your revenue (like it does for me) that's not a good thing. Check out this analysis of Shop vs. Amazonpic.twitter.com/VvYTXd9qNn
Nice. Thanks for the great answer.
Lucky I had one already written. Speaking of "luck" - the guy who e-mailed that question got WRECKED on Luckin haha.
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