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had a large client ($1b/yr rev in US) and they were "negotiating" with Amazon for months... tried to tell them they were getting played... they didn't believe me. eventually I found and showed them the legal approval Amazon got to do DTC for their product in their largest market.
typical behavior from them. they're the masters of the legal but unethical. now, that said, I don't think this behavior harms consumers that's why, to me anyways, it's nbd.
