Amazon engages in tons of anticompetitive behavior. The media focus on their private label division feels like an Amazon plot to distract the nation from the worse things they do. Feels analogous to how they perpetuate the myth that their retail biz loses money.
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Is Amazon still the best option today for a consumer product startup?
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Probably, yes. You can do both DTC web and Amazon and be somewhat hedged. There's a lot of nuance here. In the long-run if Amazon accounts for more than 50% of your revenue (like it does for me) that's not a good thing. Check out this analysis of Shop vs. Amazonpic.twitter.com/VvYTXd9qNn
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