2016-present: the more cartoonish the person, the greater their likelihood of success. Believe this has to do with social media adoption which enables cartoonish people to develop big followings.
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In this sense, the inner child is rewarded over the sensible adult. Increased attn = bigger audience = more monetization ops. It’s like 2/20 w/ HFs. Quantity over quality. Clickbait over nuance. Sad!
What/who are examples? The people who are most successful at social media seem to be extremely deliberate in their posts. They’re not flippantly acting out, they’re storytelling, playing with our minds. Example: the Kardashians
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KimK exploded by being extreme (sex tape, body modifications, etc.). Trump is of course the classic example. Of course, once you obtain your audience you have to moderate a bit in today’s cancel culture enviro. But going to the extremes is the best growth hack on the come up.
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Easy to become famous. Hard to stay famous?
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