Amazon wanted its brands to make up more than 10% of retail sales by 2022. Two things: 1. This will never happen 2. By trying to make it happen, Amazon has opened an obvious anticompetitive hole Amazon will regret trying to build own brands.https://www.wsj.com/articles/amazon-scooped-up-data-from-its-own-sellers-to-launch-competing-products-11587650015 …
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Just looked through my Amazon history. I have dinnerware/silverware, bed sheets, a ton of USB cables that are good. I also trust the reviews more--I'm confident if an Amazon brand product has really good reviews, they're not fake or managed.
The electronics I've bought from them have failed me. I don't respect their operational ability because they're always out of stock. I wouldn't trust their reviews. Employees have an incentive to futz them just like they do to look at 3rd party data. Also, comp.s may leave neg
