I am very very very skeptical about this in a whole host of ways.https://news.crunchbase.com/news/meet-thrasio-a-profitable-startup-that-just-raised-110m-at-a-780m-valuation/ …
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That's not enough returns to scale. Further, look at what they're buying: 1) https://www.amazon.com/s?me=A2JSS8JZT2LG97&marketplaceID=ATVPDKIKX0DER … 2) https://www.amazon.co.uk/stores/node/19887595031?_encoding=UTF8&field-lbr_brands_browse-bin=Beast%20Gear&ref_=bl_dp_s_web_19887595031 … (Why are they even in the UK? Good luck thrasio). This is garbage. What is the barrier to entry on this stuff?
After rolling up all these "brands" they will be a big clunky company. They will get eviscerated by 1) Chinese moving up value chain and going direct 2) nimble owner-operators. They're basically betwen a rock (amazon) and a hardplace (wave of vicious Chinese competition).
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This company makes it out alive only if they get extremely lucky, have AMAZING acquisition skills (like Buffett-esque), or find a greater fool (to buy them up). I just don't see this making any sense at all.
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