Contrarian thought: The most successful companies in the next 15 years will be API based, there will be few companies that own the UI and the ones that do will utilize API based tech to provide the services needed to power the few successfully dominating UIs.
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There’s too many UIs. Each UI has its own learning curve. So many products have carved out niche experiences and they continue to want to own the UI to essentially do niche API manipulation or API interfacing.
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Once a company has a dominate UI and API services they can tap to deliver comparable experiences with their UI, these niche products that try to own the UI will never see mass adoption.
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