I am actively a part of 2 slack masterminds and 3 different e-commerce forums. It's super helpful to have community when shit hits the fan.
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We have longer term game plans for off Amazon stuff. It's just so hard to compete with Amazon's growth. We can launch a product and be doing $10 to 20k/month from it within 2 to 3 months.
I think that Amazon as a way to build one's brand is grossly underrated. The purchase experience is short. The interaction with the product is long. Build a brand with the latter.
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I would agree, but the barriers that Amazon puts up for you to re-engage your customers makes it tougher. Obviously, the better your product, the more likely they'll seek you out for more. We put a lot of work into re-engaging our Amazon customers.
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Our repeat purchase rate on Amazon is way lower than on our own website though. LTV is a true metric of your brand. If LTV is higher off AMZ than on, then your own site is more important for long term brand health.
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