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Molson_Hart's profile
Molson Hart
Molson Hart
Molson Hart
@Molson_Hart

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Molson Hart

@Molson_Hart

CEO at http://amazon.com/viahart . CEO at http://edisonlf.com . I tweet about business, e-commerce, supply chain, health, law, & infrastructure

Austin, TX
Joined July 2015

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    1. Molson Hart‏ @Molson_Hart Mar 5
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      Molson Hart Retweeted Connor MacDonald

      I finally figured out why there is a DTC e-commerce twitter, but no Amazon twitter and I feel dumb. No one wants to talk Amazon publicly for fear of suspension! (Correct me if I'm wrong, but I almost NEVER see people talking Amazon here)https://twitter.com/couuor/status/1235669659292073984 …

      Molson Hart added,

      Connor MacDonald @couuor
      Need the DTC braintrust here: Is there an easy way to do post purchase surveys on the thank you page and then tie that info back to the order/klaviyo profile? Only thing I can think of is survey tool > gsheets > klaviyo, and that would require asking for the email again.
      1 reply 0 retweets 1 like
    2. Casey Ames‏ @caseyames Mar 5
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      Replying to @Molson_Hart

      I would say that but as well, the Amazon sellers I know are much more closefisted with their business. The difference in sharing from an MDS event to an E-Comm Fuel Event is huge. AMZ sellers won't talk about the products they are selling. Why would they share other stuff?

      1 reply 0 retweets 1 like
    3. Molson Hart‏ @Molson_Hart Mar 5
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      Replying to @caseyames

      That's a good point. Products on DTC are more differentiated (and thus have less fear of competition) and significantly less susceptible to black-hat competition.

      1 reply 0 retweets 0 likes
    4. Casey Ames‏ @caseyames Mar 5
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      Replying to @Molson_Hart

      Ya for sure. The black hat stuff is a huge issue for a lot of sellers. Also, copy cats. I'll talk DTC on Amazon b/c people can't copy my products / marketing But if I sold me-too products on AMZ, I wouldn't tell anyone

      2 replies 0 retweets 1 like
    5. Molson Hart‏ @Molson_Hart Mar 5
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      Replying to @caseyames

      Agree? 1. Differentiated product/Amazon: Scared of Amazon, not competition. 2. Differentiated product/Shopify: Not scared. 3. Undifferentiated product/Amazon: Scared of Amazon, not competition. 4. Undifferentiated product/Shopify: Scared of competition. Only 2 talks.

      1 reply 0 retweets 0 likes
    6. Casey Ames‏ @caseyames Mar 5
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      Replying to @Molson_Hart

      I agree. Only thing I'd change is: 3. Undifferentiated product/Amazon: Scared of Amazon *AND* competition.

      1 reply 0 retweets 0 likes
    7. Molson Hart‏ @Molson_Hart Mar 5
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      Replying to @caseyames

      Oops, that's what I meant to write!

      1 reply 0 retweets 1 like
      Molson Hart‏ @Molson_Hart Mar 5
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      Replying to @Molson_Hart @caseyames

      4, to your point, is super rare. The marketing/branding is almost always differentiating.

      4:02 PM - 5 Mar 2020
      • 1 Like
      • Casey Ames
      0 replies 0 retweets 1 like

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