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I’ve heard both amazon and Facebook over the years
Shopify was founded in 2004. Facebook was founded around then. Amazon didn’t really start making money until about 2014 so Benedict’s comment makes much less sense for shop than the other two.
Facebook was a much bigger company with much larger audience than Shopify. Specifically I remember when they launched the Facebook developer ecosystem and brand pages, people saying it would be a matter of time until Facebook hosted stores and squashed SHOP
*much bigger much faster
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