What the hell is Lego doing these days? At this point, Lepin is making more interesting sets...https://www.lego.com/en-us/campaigns/dots?cmp=Shop-GLO-Other-SOC-Mar-20--POST-InstagramStories-DOTS_SizzleStories-SH-LEGO--SHOP …
They're trying to make more money off of girls and they seem to be advertising it to both boys and girls as it the fashion nowadays to make all products gender neutral even if they are obviously not.
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What's an example of an interesting Lepin set? Saying they're beating Lego is like saying Qiaodan is beating Jordan lol
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I'd have to go find it again, but I've seen some examples of original Pirates sets that one of the Chinese knock-offs was making.
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I've seen Lego try and fail to make inroads on the girls' market for 25 years...
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Brain flakes seems to be a lot more popular on a per capital basis with girls than LEGO. I’m not clear why that is.
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