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In business, like in war, it can pay to be David instead of Goliath. Goliath is fighting on 20 fronts. David is focused on 1. Larry Page and Sergey Brin don't have the bandwidth to address every competitive threat. It's hard for LBJ to enable the "Great Society" while in Vietnam.
As a small company, in competition with a massive one, you can direct all your energy, time, and capital towards a single battle vs. that big company. Sure, if they dedicated all their energy to stopping you, you'd lose, but they have bigger fish to fry.
I think that luck is overvalued in the success of the business superstars. It's overvalued for two reasons. 1. People who aren't as successful as they'd like to be blame it on luck (I do this myself). 2. The super successful figure out it pays to be modest. So they say it's luck.
My point here is may god help you if you are Elon Musk's, Jeff Bezos's, or Bill Gates's singular focus. Those guys will just kill you. But, odds are, you're not. So, fear not, David! Some of the best opportunities are in Goliath's shadow.
One last point that I wish I had fit into this a bit more artfully. The business superstars' lieutenants are never as good as the superstars themselves. Rising through a corporation is a very different skill set from founding a giant one. (end)
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