Buccee’s is an amazing triumph of Who would have predicted a travel stop chain would have such adoring fans it would become a lifestyle brand? Notice the Buccees branded merch section!pic.twitter.com/OL1n1OQNq0
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How do you view Buc-ee's in all seriousness? I think it's pretty amazing. It seems like a go-big-or-go-home bet. Like you couldn't build a small buc-ee's. They went all out: the ridiculous beaver, 30 gas station pumps, huge store with everything in it. Great untold story.
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Its success feels intertwined Texas patriotism, as in patriotism for Texas the state, not American patriotism in Texas.
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I’m in awe of the business. They have gotten a ton of things right to create a blue ocean in a market that is decidedly red.
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