“As a company grows, everything needs to scale, including the size of your failed experiments. If the size of your failures isn’t growing, you’re not going to be inventing at a size that can actually move the needle. ”https://buff.ly/2GggKzo
Minor point but I don’t think experiment size needs to change according to the size of the opportunity. For a million dollar idea or a billion dollar one, the experiment is often the same cost.
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Do you have an example?
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Amazon basics. That's a billion dollar development for them. At the start, they didn't need to launch 1000 products to see if it worked. 1-10 would've been sufficient. Examples like this are a dime-a-dozen. It's why we prototype.
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