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Molson_Hart's profile
Molson Hart
Molson Hart
Molson Hart
@Molson_Hart

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Molson Hart

@Molson_Hart

CEO at http://amazon.com/viahart . CEO at http://edisonlf.com . I tweet about business, e-commerce, supply chain, health, law, & infrastructure

Austin, TX
Joined July 2015

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    1. Patrick Coddou‏ @soundslikecanoe Feb 12
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      If anybody ever boasts about their Google Ads performance, always ask them to break it down by branded and non-branded campaigns. Last 11 days for us: Branded terms: 19X ROAS Non-branded: 2.05X ROAS

      27 replies 8 retweets 210 likes
      Molson Hart‏ @Molson_Hart Feb 12
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      Replying to @soundslikecanoe

      How is Roas calculated? Sales generated from ads/ad spend? If I sell $20 Of product and spend $1 that’s a 20x roas? I’m an amazon guy. Haven’t done AdWords for years.

      1:35 PM - 12 Feb 2020
      1 reply 0 retweets 0 likes
        1. Patrick Coddou‏ @soundslikecanoe Feb 12
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          Replying to @Molson_Hart

          You got it. It's the inverse of ACOS.

          0 replies 0 retweets 1 like
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