Shopify did $61bn of GMV in 2019, up 49% in a year, but it's impossible for anyone to compete with Amazon.
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Shopify’s GMV is not only less than 1/5th Amazon’s, their take on that GMV is also considerably lower (less than 1/5th. Everything that can be sold on amazon can be sold on Shopify, but the opposite is not true and that Shopify operates in countries where Amazon does not.
So yeah maybe Shopify can compete over the long run if things massively go their way and Tobi outwits the worlds greatest ceo, but absent antitrust, they are not in a realistic position to compete.
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after the stock settles... and if they are proving to be reliably profitable... I think they go private...
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Then they really can't compete with Amazon. How would they get the capital to compete? Just their fulfillment effort alone (which everyone else has failed at except for Amazon) will be massively capital intensive.
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