A message for all the founders who think that startup to VC to IPO/sale is the only way to go. A lot of those guys who “sold their company for x million” in a face saving acquihire don’t make much if any money because VC liquidation prefs take it. Often better to bootstrap!https://twitter.com/moizali/status/1225938413871927296 …
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But therein lies the difficulty of a monumental bootstrapped success - the "betting hard enough" part, right?
Incompetence and fear of failure (not bankruptcy!) prevented me from taking full advantage. People raise money because it’s the thing to do. They chase press instead of customers. Bootstrapping works and it oftentimes pays you more.
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I'm totally in agreement, btw - my ecom venture (now that I've pivoted away from FBA) is fully bootstrapped after my own initial investment and I own 100% of it. I wouldn't have it any other way I just didn't see how a mattress box co like
$CSPR (or a competitor) could bootstrap -
Casper no, but that’s because of the strategy they selected as you pointed out. They didn’t have to have a Nyc store, ads everywhere, etc
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