A message for all the founders who think that startup to VC to IPO/sale is the only way to go. A lot of those guys who “sold their company for x million” in a face saving acquihire don’t make much if any money because VC liquidation prefs take it. Often better to bootstrap!https://twitter.com/moizali/status/1225938413871927296 …
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How do you bootstrap a company like CSPR whose sole competitive advantage is excessive marketing spend?
You can’t. But you can make a fortune seeing the same opportunity at the same time and being the first bed in a box seller on Amazon.
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If you have the foresight to see that it was going to be huge, but yes. Especially in the heyday of PL FBA when Casper launched back in 2014.
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I had the foresight. I just didn’t select my category well and didn’t bet hard enough. Also in 2014 I was a lot worse at business.
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