Molson Hart

Think about how an employee contributed to the company in ways that are beyond his explicit responsibilities (e.g., coming up with a time/money saving idea, working with another team to save the company money even at the expense of own KPIs).

Great suggestion, adding.

Inspired by your suggestion, I think I also need something along the lines of "Were they fun to work with? Did their presence encourage or discourage their fellow employees?"

That's a good one. You can't neglect fun if you're a toy company!

(In America?) any company?

Haven't thought to hard about it. Probably not a good idea to emphasize fun for line workers. But I think to create a genuine bond with the consumer, they have to believe your company isn't just a profit maximizer.