Many of our prospective customers tell us that our service sounds too good to be true. What should we do?
Seriously:
1. Openly admit that most people we contact think we're a scam
2. Like @orrdavid said, charge a fee of some kind
3. Gotta get the clients on the website :-/
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The problem with 1 and 2 is that while it would help some deals close, it would hurt others.
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I wouldn't even concede it sounds like a scam because it doesn't. If you bring it up it makes people needlessly suspicious.
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