One of the most interesting nuggets for me, and something I’ve thought about a lot: Kirsten admitting that all the DTC talk that “cutting out the middleman” leads to lower prices is mostly just talk. DTC companies just have different types of expenses than traditional brands.https://twitter.com/kirstenagreen/status/1219847095718297601 …
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Replying to @DelRey
DTC is not a business model, it's a channel A channel with arguably inferior economics
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Replying to @modestproposal1 @DelRey
It's both. Until about 2017, it did have good economics. Since DTC has been getting squeezed by Amazon, Facebook, Google, and more Chinese and domestic competition than ever.
2 replies 0 retweets 1 like
I meant to write: "Since, "
8:07 AM - 23 Jan 2020
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