Molson Hart

Every company (and brand) needs to have these defined and written in stone: 1. A mission 2. A chant 3. An internal culture

3. Can’t be written in stone. You can document things to try to establish the desired culture, but the culture at the company exists whether anything is written down, and may have little to do with what you’ve written it should be

I think the guidelines for the culture that you’re trying to go for do need to be written in stone by agree that your culture is the people you hire and how they interact and think, not what is written on wall. Analogous is true for your brand.

I think a few sound bites / phrases people repeat to each other and all know is a good way to try to instill this. We have a couple, “we are manager-doers”, “the customer comes first”, “suppliers are part of the family” that I like, the first only relevant at larger scale