Every company (and brand) needs to have these defined and written in stone: 1. A mission 2. A chant 3. An internal culture
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Here's ours for our plush brand Tiger Tale Toys 1. Creating high-quality realistic plush toys that promote learning and knowledge of the natural world while providing long-lasting companionship for children and people of all ages. 2. Cuddly Companions to Love and Learn Frompic.twitter.com/IZywNQM3or
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Wilford (Brimley?) the Walrus)pic.twitter.com/BnxgXtQsvo
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Replying to @Molson_Hart
3. Can’t be written in stone. You can document things to try to establish the desired culture, but the culture at the company exists whether anything is written down, and may have little to do with what you’ve written it should be
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Replying to @davidgshort
I think the guidelines for the culture that you’re trying to go for do need to be written in stone by agree that your culture is the people you hire and how they interact and think, not what is written on wall. Analogous is true for your brand.
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Replying to @Molson_Hart
Totally agree it’s a good idea to try to write this stuff down. It’s hard to convey all my thoughts in a tweet; I’ve had a few culture coffee chats with report to CEO people at my company recently so have been thinking a lot about it. We have 10 pillars which I think is too many
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You know our 4 right? I feel like we don’t need a 5th.
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Replying to @Molson_Hart
I think 4 or 5 is the cap, so it’s easy to remember them all
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