Every company (and brand) needs to have these defined and written in stone: 1. A mission 2. A chant 3. An internal culture
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Here's ours for our plush brand Tiger Tale Toys 1. Creating high-quality realistic plush toys that promote learning and knowledge of the natural world while providing long-lasting companionship for children and people of all ages. 2. Cuddly Companions to Love and Learn Frompic.twitter.com/IZywNQM3or
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3. Can’t be written in stone. You can document things to try to establish the desired culture, but the culture at the company exists whether anything is written down, and may have little to do with what you’ve written it should be
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I think the guidelines for the culture that you’re trying to go for do need to be written in stone by agree that your culture is the people you hire and how they interact and think, not what is written on wall. Analogous is true for your brand.
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