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If you read the Baremetrics guys’ story — the offer he got was too good to be true. The buyer was a micro search fund that hoped and prayed it could raise the money, which didn’t happen. In his case, he didn’t do much diligence on the buyer and it hurt him.
Ah, didn't, but I'm in a space where EVERYONE is selling their business (vertically integrated Alibaba to Amazon FBA companies) and I know a guy who has been left at the altar 3 times because he keeps going for high multiples instead of solid people.
Neglected also in his account is that SAAS metrics is a bad business: Customers don’t want to pay for it. Only way to make it work is to use it as marketing for another line of business. (I researched that space relatively deeply awhile ago...)
My brother @realHiltonHart joined a techstars startup that was doing SAAS metrics for a few months and the head guy there said: "[SAAS metrics] is a vitamin, not a pain killer." Always love that line.
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