Having made some money as an employee does not qualify you to run a business. The skill set is very different.
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I know a lot of guys with sizable e-commerce businesses on Amazon. Many read the tea leaves and saw that Amazon wasn’t getting any nicer and that the Chinese were at the gates, so they sold their businesses. 80% of the buyers are now in major financial distress or bankrupt.
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It is a business and it’s a lot harder than you might think.
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It's definitely frustrating as a seller when you pay Amazon advertising money to drive customers to your product only to have Amazon attempt to divert them to theirs.
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"your margin is my opportunity" -Jeff Bezos
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