What's Amazon's market share? 35% or 5%? — new posthttps://www.ben-evans.com/benedictevans/2019/12/amazons-market-share19 …
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I didn't really do either. I will though. Took a quick look at the chart just now. I don't think it's right, but after I read what you wrote, I'll know better.
Okay, pretty good article, but I think you should've exclude more than you did. You rightly pointed out that it doesn't matter that Amazon's book business is 0.1% of retail (or whatever it is). The key point is what is its share in books itself. Basically, for this reason, it
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makes sense to net out not only restaurants/bars, cars and auto parts, and gasoline, but probably also other categories where they have deminimus or zero penetration: grocery, pharmacy, convenience/truck stop (in gas?), luxury, building materials etc.
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These categories (this is US census data IIRC) amounted to about 71% of total retail in 2017 (I did this a while ago). So to me, only excluding cars, gas, and car parts is not enough. Anyways, while I don't think Amazon should be "regulated" (whatever that means), theypic.twitter.com/SAYCyPaJys
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