Molson Hart

$WPG doesn't have "high end malls". It has a few nicer open-air (outdoor) shopping centers along with its decaying B-tier enclosed malls. WPG's sales per sq ft for its malls are on par with $CBL around $400. Same biz, same NOI decline rate.

When I was on their website every mall on their site was trash, fwiw

It's crazy how few investors even look at what they're invested in.

Is that for real? Like people don’t look at the malls? They just look at the numbers? Financial statements put me to sleep.

Both are important, the hard part is qualitative. Computers already keep quant stuff reasonably in check. Most people just see a dividend yield, I think. Some guys focus entirely on story which is a trap, too. But the financial side should only take a 15 minutes.

In your opinion if I spend 2 hours contemplating a stock’s qualitative comparative advantages, how much time do I need to spend looking at the financial@minutia to do an equally good job at that in a way that allows me to make a purchase?

You just have to understand that the company is within a reasonable ballpark of true value. For example, a company trading at 70 times its earnings that's almost impossible. Lots of companies just don't make money. Understanding how the biz compounds value is most important.

Most investing is really just sorting through a ridiculous number of ideas until you find something you understand, and that seems obvious. It's pretty hard for me to take anyone seriously that does detailed financial modeling. What a joke.